Even if your product is the best solution for your target audience, you may not be able to sell your product/service without finding how to sustain the positive cash flow in your business. Finding the best fit for the product market is one of the major aspects in this regard. Selling your product there is another part of this big task. This is the situation where business models have to be considered. As the market is highly competitive, it helps build customer value and improves the company’s operation to increase revenue. Here are the top 10 business models to look for.
- Subscription Service
This model allows customers to make payments for the service weekly, monthly, or yearly. Amazon Prime, Netflix, The New York Times, etc are examples. This model will help businesses to enhance their commercial growth.
This model includes both free and paid services for a product. The product will be available for free, but there will be some locked features that can be unlocked only by paying the complete amount. Many online businesses use this model.
- Affiliate Marketing
This is a completely commission-based business model. This model advertises other companies’ products or websites on their website. The affiliate business gets its commission when a product/service is purchased through the affiliate website.
Companies following this model will allow other individuals with a license to carry out the business. The company will be the franchisor here and the individual operating the business will be the franchisee. Popular brands like McDonald’s and Domino’s Pizza follow this model.
- Direct Sales
This is a simple business model that sells products/services directly to customers. The companies that use this model will not have any retail centers. The sales representatives of the company will contact the customer and persuade them to purchase their products/services.
- Peer-to-Peer or P2P
The P2P model is used by companies that act as intermediaries between the buyer and the seller. Airbnb, Uber, etc are some examples of businesses that follow this model. The P2P business model avoids shipping, labor, and production.
- Razor and Blade
This business model is also called a razorblade business model or the bait-and-hook model. In this model, a product/service will be sold at a lower price so that the consumer will purchase expensive items later.
The companies that use this business model hire experts in a particular subject who can provide advice and suggestions to their clients on matters regarding their organization. McKinsey, Deloitte. Etc are examples.
- Hidden Revenue
The companies following this model do not require payment for their services. They will have revenue from other sources, like advertisements. Google is an example of this model as it makes money from Google Ads.
- Open Source
The Open-Source business model has many similarities with the hidden revenue model. The product will be free to use. However, support and certain other services won’t be freely available. GitLab, Inc, MongoDB, etc are companies that follow this model.